# PM Terminology

## Glossary

* **MVP (Minimum Viable Product):** the first launched version of your product to customers. It is developed with a minimum number of features to solve your problem in a simple way. It is generally used as a trial tool only.
* **MLP (Minimum Lovable Product):** similar to an MVP, but with special consideration for its design and UI. It aims to solve the problem, but also delight users.
* **MMP (Minimum Marketable Product):** this is the version of your MVP (or MLP) which you will launch to market.
* **Business Impact Analysis (BIA)**: predicts the consequences of disruptions to a business by collecting data and measuring metrics to develop alternative strategies if our proposed solution fails.
* **KPI (Key Performance Indicator)**: metric to measure and evaluate the success of an organization or certain activity towards achieving a goal.